Rose hip seed oil is rich in essential fatty acids, vitamins, and minerals. It has long been regarded as the natural alternative to Retin-A because it's properties that regenerate new skin cells. The oil contains large amounts of vitamin A and retinoic acid which have been proven to reduce fine wrinkles, improve pigmentation, and the texture of skin. When the oil is applied topically to the skin it then acts on the cell membranes and supports the keratin migration cycle to enable a faster rate of skin cells to regenerate. This oil is great for sun damaged skin, maturing skin, or simply as a great moisturizer. I use it every night under my eyes and have seen results.