MODULE 1: BUILDING THE FOUNDATION
Congrats on starting your online empire! In case you didn't realize it, you're already an entrepreneur! You are part of an elite group of doctors that are blazing the trail and revolutionizing medicine. Throw out your perception that business and marketing is slimy, unethical, or wrong right now! Branding Rx is designed to reveal your authentic self and spread your message to those people who really need it.
1. VIDEO: WHAT'S THE POINT OF SOCIAL MEDIA?
EXERCISE 1: SEARCH YOUR NAME ON GOOGLE
It's very important to change your computer to "Private Browsing" or "Incognito Mode" to see the unbiased results. This is what other people see when they search your name.
Using Safari: click the safari tab (on the top, to the left of the file tab) and choose "Private Browsing"
Using Chrome: Choose File, Then Scroll down to "New Incognito Window"
What came up for you?
*** CREATE A WORD DOCUMENT RIGHT NOW WITH ALL OF YOUR SOCIAL MEDIA USER NAMES AND PASSWORDS BECAUSE YOU WILL BE USING THESE A LOT!
2. VIDEO: HOW TO MAXIMIZE YOUR LinkedIn PROFILE
EXERCISE 2: ESTABLISH A PROFILE OR MAXIMIZE YOUR CURRENT PROFILE
For those of you who don't have a profile: Click Here
Connect with people who compliment your field to create referral networks!
- Health Coaches
- Yoga Teachers
- Specialists (MD, DO, DC, or NDs)
- Health Bloggers
- Fitness Instructors
3. VIDEO: HOW TWITTER CAN HELP SPREAD YOUR MESSAGE
EXERCISE 3: CREATE A TWITTER PROFILE (click here)
Ummm, did you know that there are 2,177,262,613 current twitter accounts?!
Twitter will help you convey your message, announce sales or promos, spread news, build your brand, and connect with others.
4. VIDEO: HOW TO USE YOUTUBE TO BUILD TRUST
EXERCISE 4: BUILD A YOUTUBE CHANNEL (click here)
People need to get to know you! They want to "meet you" and feel comfortable with you. Don't worry, I'm not going to have you do a video.... yet
5. VIDEO: HOW INSTAGRAM CAN HELP CONVEY YOUR VISUAL MESSAGE
EXERCISE 5: START A INSTAGRAM ACCOUNT (click here)
- There's 300 Million Active users
- Young, Fresh, Mostly Urban Market
Us the #ndbranding to be featured on our feed!
6. VIDEO: HOW TO USE PINTEREST TO DRIVE MORE TRAFFIC TO YOUR SITE WHILE TEACHING AT THE SAME TIME!
EXERCISE 6: CREATE 3 PINTERST BOARDS THAT HAVE TO DO WITH NATURAL HEALTH (click here to begin)
Have fun with it!
7. VIDEO: HOW TO CREATE A FACEBOOK COMPANY PAGE TO ENGAGE PEOPLE
EXERCISE 7: CREATE A FACEBOOK COMPANY PAGE (assuming you have a facebook personal page)
8. VIDEO: CREATE A GOOGLE + PROFILE BECAUSE GOOGLE IS YOUR NEW BEST FRIEND
EXERCISE 8: CREATE YOUR GOOGLE PROFILE (click here)
9. VIDEO: START AN ABOUT.ME PROFILE WHICH WILL HELP PEOPLE FIND YOU
EXERCISE 9: CREATE AN ABOUT.ME PROFILE, IT'S KINDA LIKE YOUR ONLINE BUSINESS CARD, Click here to begin!
10. VIDEO: WHY YOU NEED A KICK ASS WEBSITE NOW!
EXERCISE 10: PURCHASE A PERSONAL WEBSITE ($96) OR OPT FOR THE TRIAL VERSION TO LEARN FROM SQUARESPACE. WATCH THIS VIDEO BEFORE YOU GET STARTED!
- This is my personal preference for a clean, beautifully designed website, that's easy to use. Click here to begin
- Don't start designing it, I will have an entire module helping you design 5 pages AFTER we figure out your message
EXERCISE 11: YOU NEED TO OWN YOUR NAME!
- If you just purchased the $96 Squarespace individual template than you get a FREE domain with purchase
- or close... use dr, nd, middle initial
- If you already own it, then we can map the URL to the site later on
11. VIDEO: WHY YOU NEED TO START COLLECTING EMAILS LIKE, YESTERDAY
EXERCISE: SET UP A FREE MAILCHIMP ACCOUNT. click here to begin
BONUS: JUST FOR DOCTORS
Your website is one way for people to find you online and even if your SEO (search engine optimization) is awesome, Google will only give you one link for it! If they already know your name of clinic that’s great, but we want everyone to find you! Let’s say someone decides to search for “naturopathic doctor in Santa Barbara” or “ND in Vancouver, BC”, by establishing a profile on other platforms will give you better search results for people that don’t know about you. This will also improve your location search results and build credibility in your market.
EXERCISE: ESTABLISH PROFILES ON
e. Rate MDs (they have a naturopath section)
f. ZocDoc (optional: this one is paid)